About us
Edistera simplifies wholesale buying and selling with a modern, intuitive B2B commerce platform designed for efficiency and mobility. Empower your sales reps and buyers to place orders anytime, anywhere, on any device.
Edistera's B2B commerce platform helps Manufacturers, Brands and Distributors digitise their wholesale distribution and grow sales by delivering a seamless, omni-channel buying experience for retailers, dealers and consumers — whether online or in-person.
Our story
In 2013, while setting up an online store to sell electrical and solar energy products to wholesale customers, we faced a challenge: none of the e-commerce solutions at the time met the unique needs of B2B buying and selling. Determined to succeed, we customized an e-commerce platform from the ground up—and it worked. Fast forward to today, we've transformed that hard-earned experience into a powerful B2B commerce platform designed to help Manufacturers, Brands and Distributors redefine their wholesale selling experience.
Our mission
We believe that the wholesale buying and selling should be simple, seamless, and efficient. Our mission is to empower enterprises to drive business growth by providing a better B2B commerce experience for everyone.
"B2B commerce is different. It's complex. It's about relationships"
Our values
Inclusion
We strive to always be friendly, honest and humble.
Drive
We strive to be constantly learning, improving and executing with purpose.
Tribe
We strive to continuously help and push one another to improve.
Focus
We strive to solve a few problems extremely well.
Success
We strive to see our success in customer success.
Let's Get Started
You are one step away from better wholesale selling — take it online today. Book a personalised free demo of Edistera's B2B Commerce Cloud.